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Claude Code YouTube Growth Engine for a Solo Personal Brand
Based on Michele Torti's process, this workflow turns Claude Code into a reusable operating system for YouTube ideation, packaging, scripting, visuals, and post-publish analysis. It shows how to structure a workspace with skills, commands, context, and references so one creator and a lightweight editor can run a high-output channel without a full team. Use it to find validated video ideas, create stronger titles and thumbnails, generate scripts and diagrams, then measure which videos drive the most downstream clicks.
Workspace scaffolding
Create a YouTube workspace with folders for commands, skills, context, scripts, references, outputs, executions, docs, and .env
Document your business info, audience avatar, content strategy, offer, and YouTube content guidelines
Commands + skills
Create slash commands that trigger modular skills for comment analysis, competitor analysis, X monitoring, thumbnails, titles, scripts, diagrams, visuals, and CTR analysis
Master file
Write cloud.md to explain how the whole workspace fits together before any skill runs
commands | skills | context | scripts | references | outputs | cloud.md
/comment-analysis-report
Scrape comments from target YouTube channels, extract recurring requests, and generate a PDF of content opportunities
PDF delivery
Open the emailed comment analysis report and review the top opportunities
/competitor-analysis
Load competitors.csv, pull each channel's recent videos, calculate outlier multiples, and score topic relevance to your brand
Outlier tracker
Review the exported sheet with channel, views, median views, outlier multiple, upload date, duration, and relevance score
/twitter-monitor
Scan selected X profiles, extract tweets from the last 24 hours, score relevance, and generate a daily report
Daily PDF delivery
Open the emailed X monitoring report and skim the most relevant updates
Compare all three reports and choose the next topic, hook, and angle to produce
Audience demand | outlier proof | timely X updates
/title-generation
Generate 20 title options using proven title frameworks plus your brand and audience guidelines
/thumbnail-creation · File.ai / Nano Banana
Pull a reference thumbnail from a YouTube URL, swap in your face, and revise text or styling until the concept feels on-brand
Choose the final title and thumbnail pair that best matches the video's promise
Use inspiration ethically | don't clone thumbnails 1:1
/script-writing
Write the hook, full script, mid-roll CTA, closing CTA, production notes, and editor notes using past winning references
Formatting + review
Paste the raw script into Notion so the sections are easier to review, edit, and hand off
/excalidraw-diagram
Generate a diagram spec or code for any concept that needs a visual explanation
Render + export
Paste Claude's output into Excalidraw, clean up any small errors, and export the diagram
/excalidraw-visuals
Add image-based supporting visuals so the final explanation uses both diagrams and richer visual cues
Hand the approved script, title, thumbnail, diagrams, and visuals to yourself or your editor for production
Past winners | audience avatar | good transitions | editor notes
Publish + collect view data
Publish the video with the approved title, thumbnail, and CTA link in the description
CTA click tracking
Use a trackable Bitly link for the program, offer, or next-step CTA under each video
/views-to-clicks-analysis
Pull your videos since the tracking start date, combine YouTube views with Bitly clicks, and update the sheet with CTR data
Views-to-clicks dashboard
Sort the sheet by CTR to see which topics and video types create the most downstream clicks
Use CTR patterns to decide what to make more of, what to stop making, and what to test next
Views → Bitly clicks → CTR → more videos like the winners
Recipe
26 nodes · 5 phasesClaude Code YouTube Growth Engine for a Solo Personal Brand
Based on Michele Torti's process, this workflow turns Claude Code into a reusable operating system for YouTube ideation, packaging, scripting, visuals, and post-publish analysis. It shows how to structure a workspace with skills, commands, context, and references so one creator and a lightweight editor can run a high-output channel without a full team. Use it to find validated video ideas, create stronger titles and thumbnails, generate scripts and diagrams, then measure which videos drive the most downstream clicks.