Kallaway is showing a repeatable system which explains that great content isn’t about luck or talent it’s about structure.
Give them enough context about the problem.
Create conflict using the context and the characters solve it.
The “but/therefore” framework.
The way you write the script.
The way you speak.
Sound like a person not a presenter.
Start with the ending
Talk abut something others are not talking about.
Earn attention immediately.
Kallaway is showing a repeatable system which explains that great content isn’t about luck or talent it’s about structure.